Oh, this was most definitely a negative campaign. Neither side can claim to have avoided using negative tactics, and both were able to get supporting PACs backed with murkey Citizens United money to push them. Frankly, whoever won was going to have a hard time based on how the campaign went.
However, it would be complacent to assume that Obama's side's negative campaigning (and 'gullible voters' falling for it) was enough to blame for last week's result. Apart from smacking of sour grapes, it seeks to absolve Romney and his supporters from their own campaign failings.
First of all, as you say, Romney made his own missteps, and there was always a measure of doubt as to which Romney would be President, the right winger running in the Primaries, or the more standard conservative running in the November elections, or the moderate who governed Mass.
Secondly, it was already being heavily trailed as a negative campaign. So Romney and his strategists had time to work out how to respond. The key period was likely to be in the 'lull' between competitive primaries and the Conventions. Because as soon as the Democrats knew who was standing against them, they could try to set the public image of them. It really is Romney's job to get his image out there first, and not to let himself be defined by his opponents
Thirdly, it says a lot for Romney's management abilities and handling of money that he appears to have run out mid-campaign. The CBA for the overall Republican campaigns overall is pretty poor. If they want to run the budget, they need to prove they can run a campaign, surely?
(yes, I know Obama and the Democrats had oodles of money to spend too, and did it. But it seems they did it wisely, by a combination of ads targeted for effectiveness, and crucially, building up a good ground 'game'. One so good that the Republicans didn't even see it.
However, it would be complacent to assume that Obama's side's negative campaigning (and 'gullible voters' falling for it) was enough to blame for last week's result. Apart from smacking of sour grapes, it seeks to absolve Romney and his supporters from their own campaign failings.
First of all, as you say, Romney made his own missteps, and there was always a measure of doubt as to which Romney would be President, the right winger running in the Primaries, or the more standard conservative running in the November elections, or the moderate who governed Mass.
Secondly, it was already being heavily trailed as a negative campaign. So Romney and his strategists had time to work out how to respond. The key period was likely to be in the 'lull' between competitive primaries and the Conventions. Because as soon as the Democrats knew who was standing against them, they could try to set the public image of them. It really is Romney's job to get his image out there first, and not to let himself be defined by his opponents
Thirdly, it says a lot for Romney's management abilities and handling of money that he appears to have run out mid-campaign. The CBA for the overall Republican campaigns overall is pretty poor. If they want to run the budget, they need to prove they can run a campaign, surely?
(yes, I know Obama and the Democrats had oodles of money to spend too, and did it. But it seems they did it wisely, by a combination of ads targeted for effectiveness, and crucially, building up a good ground 'game'. One so good that the Republicans didn't even see it.