danivon

But how long will people outside the activist base (the ones that advertisers are actually worried about losing) going to care much

That depends. How do you feed the fire? To begin, replaying Limbaugh and/or waiting for more outrageuos comments will keep a lot of women enraged. Hell hath no fury .....
Combine this with the Democrats facing off against, what they call , the republicans war on women .... and you could have a pretty committed group of consumers.
Women 18-49 are the most important shoppers and the most important demographic for so many consumer products that they have over sized import to those advertisers... So a relative handful remonstrating might present enough of a scare to keep advertisers away. And, Limbaughs audience really isn't that hard to find elsewhere.

If consumer apathy were the one thing that Limbaugh could depend upon to resurrect his advertiser base he'll invariably be working against that apathy himself, to gain attention. Thats his nature. Thats the way he has built his audience. He's ultimately self destructive.

Ricky, he's been doing this stuff for years. He gains an audience from being controversial, and that audience may not all be women 18-49, but they are people who do buy stuff. So advertisers will want to reach them.

In fact, a large part of his audience may be attracted by the very fact that he annoys 'whining feminists' and 'liberal bleeding hearts'.

I think you are way too optimistic. Besides, if Rush goes, he'll be replaced by someone else no different.

Or even more bombastic...

dan

I think you are way too optimistic

I often am. But this time he's pissed off a very large portion of women. And in my experience, when they are pissed off, they usually end up getting what they want.
I knew this would happen when we gave them the vote.

What a sexist comment...

danivon wrote:I think you are way too optimistic.

I prefer to go with screamingly niave.

Gee guys, it turns out there are advertisers lining up to buy time:

http://www.rawstory.com/rs/2012/03/16/w ... ughs-show/

Limbaugh costs Premiere (Clear Channels syndication division) $50 million a year. There's only so long they'll go without advertisng support....
So either I'm naive because I believe that there are enough enraged women to sustain the pressure on advertisers for a period of months...
Or your naive in beleiveing that women's rage isn't capable of being focussed on the issue for more than a few weeks.
For evidence I'll point to what happened to Glenn Beck when advertisers deserted him... Hard to find him now.. .
Limbaugh is likely to end up equally diminished. Not gone...but not the influence he's been so far.

What's really scaring Limbaugh is Mike Huckabee who will be starting a sydincated radio show on the Fox network in the same time slot.

I wonder how much of a threat Huckabee's show actually will be. I don't listen to Rush, I'd consider listening to Huck. I'm sure there are a lot of folks like me in that, but will the Dittoheads desert him?